More than ever a realtor’s opportunities will be earned. An agent’s toolbox must be up to date and complete. The quality of service matters now more than ever. Even small tweaks in your strategy will help.
Air Fresheners and Fragrance are Crucial and Here’s Why
Scent, emotions, and mood are directly linked. It is science-based and well established that positive scents help stabilize emotions and elevate moods. In a peer-reviewed article published by Frontiers in Behavioral Neuroscience, the authors state that “5 minutes of exposure to an unpleasant odor (e.g., pyridine) has been reported to induce a negative mood and mild anxiety, while 5 minutes of exposure to a pleasant odor (e.g., commercial perfume) can induce positive mood and calming 1.”
While the article has a bit of fussy opaque science-speak, the authors “highlight the extensive neuroanatomical opportunities for odor-emotion/mood convergence, as well as functional data demonstrating reciprocal interactions between these processes. 1” A translation to plain English might say that fragrance and emotion are closely associated and interact directly.
The emerging research on decision making has shown that our decisions are linked directly to our emotional state. “Put succinctly, emotion and decision making go hand in hand 1” according to an article published by the Annual Review of Psychology. And, as you might easily anticipate, a cheerful and calm emotional state typically translates into the assumption of a positive outcome.
The Rice University Journal of Business Wisdom offered a more robust understanding: “Research suggests that happy people believe positive outcomes are more likely than negative ones. So cheerful decision-makers often overestimate the likelihood of a positive outcome and underestimate the chance of a negative one. 2” The power of curating fragrance for your listings could not be clearer. Air fresheners can influence positive emotion and heighten mood. And good moods and stable emotions put individuals in a hopeful and aspirational frame of mind, right for a transaction. Scent, mood, and decision-making dovetail. The only variable is the fragrance, which should be selected with care to achieve the desired outcome.
To be clear, even Scent Fill’s enthusiastic aroma experts don’t suggest that creating cheerful buyers is as easy as breathing good air. However, we strongly suggest using aroma as part of real estate sales strategy and recommend that it be used in conjunction with other efforts to present a property in its best possible light. Fragrance alone cannot manipulate buyers and holds no such power. Even if it did, there are transactional safeguards for buyers and sellers including due diligence periods, inspections, appraisals, financing, and bank loan committees protecting cheerful buyers. The research simply suggests that fragrance can contribute to a positive mood and a frame of mind that is conducive to a transaction. Use it to your advantage.
We also point out that some fragrances can be polarizing. While you may love a specific fragrance for your private space, we recommend scents that have a universal appeal. Specifically we recommend the following scents for a residential sales application. Each recommended fragrance is cleansing and light and will appeal to buyers without a heavy cloying or masking feel.
1 comment
Just wondering how long do they last ( the smell )