Most of us are well aware of the power that fragrance has on the brain. We smell a familiar scent and it can rapidly transport us back to our childhood, reminding us of specific memories or inciting strong emotions.
Hey, let’s face it, fragrance wields power.
So, it comes as no surprise that hotels and restaurants are using scent to enhance the experience for their visitors.
“Scent marketing is forecasted to be a $1 billion industry within the decade,” says Rachel Herz of Brown University, an expert in scent and psychology. Aroma, she says, “provides the most emotionally relevant experiential dimension to an interior environment,” reminding us of places and experiences.
And while that is all well and good, the question you may be asking yourself right now is, “which scent is right for MY hospitality business?”
To help you out, we’ve laid out a few general guidelines for choosing the right scent, one that will most fully enhance the environment without causing any negative reaction.
- Choose scents that are not polarizing.
Let’s be real, there are some fragrances that people either LOVE or HATE. For this reason, it’s best to stay away from one of these scents when choosing the perfect fragrance for your hospitality business. (After all, you don’t want to inadvertently turn off a portion of your clientele with your air freshener.)
- Make your location smell like the ideal version of itself.
For example, if you are located in Colorado, the Mountain Air or Sweet Fraser Fir could be great choices. On the other hand, if your business is located in Florida, you might prefer Island Essence or the citrusy undertones of the Relax blend.
- Choose scents for specific rooms.
You may want to choose specific fragrances for different rooms within your business. For example, the Sanitizing Blend is a great choice for a bathroom, since it eliminates odor rather than just covering it up. Fresh Linen could be a great choice for a hotel room, greeting guests with the familiar aroma of freshly dried laundry. While cotton, by itself, is bland, when it’s combined with a citrusy aroma, fresh linen becomes a multi-layered, clean scent.
Common areas or food preparation zones are two other locations where you might want to choose a specific scent to mask or eliminate unpleasant odors.
- Long lasting.
Finally, you want an air freshener that’s going to provide long-lasting fragrance to avoid constantly replacing your plug in.
Our plug in air fresheners typically last anywhere from 30 to 60 days, depending on the plugin in warmer brand and where you have the dial set that controls the fragrance intensity.
While scent marketing is definitely real and can have a big impact on your business (and your bottom line), there’s no need to worry about making the wrong choice. With a little forethought and research into different options, you really can’t go wrong.